A2P SMS Market (Customer Relationship Management (CRM) services,
Push Content Services, Promotional Campaigns, Interactive Services,
and Other Services (Query & Search-Based Services)) – Growth, Share,
Opportunities, Competitive Analysis, and Forecast 2015 – 2022, the
global A2P market is expected to expand at a CAGR of 4.9% from
2015 to 2022, exceeding US$ 78.0 Bn by 2022.
Service and Market Insights
Short Messaging Service (SMS) is one of the easiest to use and
ubiquitous forms of communication. Although SMS technology is no
longer the mainstay for peer-to-peer (P2P) communication, its
reliability, interoperability, and ubiquitous nature makes it the
preferred carrier technology for the application to person
communication. The Application-to-Person (A2P) SMS market is
matured and is expected to exhibit modest growth over the forecast
period 2015 – 2022. The market is expected to witness healthy
growth between 2013 and 2017, with A2P SMS traffic exceeding 2
trillion messages by 2017. During this period, the mobile operators
and third party service providers are expected to introduce a wide
range of services across industries that use A2P SMSs for service
initiation, monitoring or control. However, with the swift penetration of
smartphones, the balance is expected to shift away from SMS as more
products will use the IP network.
The global A2P SMS market is highly fragmented with the presence of
large number of participants in the ecosystem. Different participants
included in the A2P SMS ecosystem include bulk SMS providers, SMS
aggregators, SMS gateway providers, mobile advertisers, and telecom
operators. Amongst these, telecom operators offering SMS in bulk to
SMS aggregators account for the majority of the market revenue share
in 2014. Some of the leading players profiled in the research study
include Aicent, Inc. (the U.S.), AMD Telecom SA (Greece), Dialogue
Communications Ltd. (UK), mBlox (the U.S.), Syniverse Technologies
LLC (the U.S.), Tanla Solutions Ltd. (India), Ogangi Corporation (USA),
Angkor Data Communications Group Co., Ltd. (Cambodia), Symsoft AB
(Sweden), Optimizer HQ (New Zealand), Silverstreet BV (The
Netherlands), and Wavecell Pte., Ltd. (Singapore) among others.
Currently, there is a push from telecom operators and SMS service
providers to use SMS channels for verticals beyond social networking.
This is in the form of SMS-based alerts for ticketing, bill payment, and
clinic appointment reminders among others.
Recommendations for Market Players:
• Service providers should look for a carrier technology which is
reliable and not prone to data leakages. Carrier grade messaging can
suffice these requirements.
• Work with OTT (Over-the-Top) players through SMS APIs
• Pair SMS with other Technologies like GPS (Global Positioning
Systems) and NFC (Near Field Communication)
• Make A2P SMS more user friendly
• Augment the use of A2P SMS for enterprise and SME messaging
• Focus on delivering better service rather than the technology